Campaign Case Studies

Commercial Challenge

The advertiser experienced erratic lead delivery and high scrub rates from previous vendor channels. They needed consistent daily lead pacing, verified telephone validity, and Jornaya LeadID proof-of-consent tokens attached to every lead record.

Strategic Execution

• Designed clean, responsive multi-step qualification questionnaire funnels with upfront debt threshold filters.
• Implemented real-time phone number format and carrier validation prior to lead postback submission.
• Deployed internal paid social campaigns alongside 4 pre-vetted financial publishers under strict daily caps.
• Integrated automated duplicate submission suppression within a rolling 30-day window.

Commercial Challenge

Home improvement leads frequently suffer from renter submissions and out-of-territory postal zip codes. The client required single-family homeowners actively seeking roofing inspection appointments.

Strategic Execution

• Configured strict geographic radius and zip-code level routing matching licensed contractor coverage zones.
• Embedded homeowner verification and roof age questions directly into the advertorial discovery path.
• Leveraged high-intent Google search bidding on emergency storm damage and replacement terms.
• Implemented automated live transfer capability for urgent consumer quote requests.

Commercial Challenge

The app developer faced high drop-off rates between initial app download and identity verification (KYC). They needed to transition from raw install volume to qualified active account registrations.

Strategic Execution

• Optimized media buying creative hooks emphasizing core security and ease-of-onboarding features.
• Structured a two-tiered payout model compensating publishers on confirmed identity verification rather than raw installs.
• Enforced strict non-incentivized traffic restrictions with anomaly detection for emulator farm traffic.
• Localized creative copy, localization assets, and onboarding cues for Japanese and Korean demographics.