Tracking & Integration Capabilities
A comprehensive technical overview of OFFCHECKADS attribution pipelines, server-to-server postback mechanics, SubID telemetry, and integration specifications.
Tracking & Attribution Architecture
Our tracking infrastructure operates entirely server-side, eliminating dependency on fragile third-party browser cookies and ensuring reliable conversion attribution.
Upon inbound click generation, our system assigns a unique, immutable alpha-numeric identifier. This ID binds the user session, campaign parameters, and publisher attribution server-side.
Publishers can pass up to 5 custom SubID parameters dynamically. These parameters persist through to postbacks for granular placement, keyword, and creative variant analysis.
When a conversion or lead verification occurs on the advertiser side, an HTTP GET / POST webhook ping is fired directly to our endpoint to confirm the transaction.
Conversions are logged with specific validation states: Pending (under verification), Approved (cleared for billing), and Rejected (scrubbed with documented code).
Aggregated telemetry views detailing impressions, clicks, EPC, CR, and payout values accessible via console exports or scheduled data extracts.
For lead generation campaigns, tokens from Jornaya LeadID and TrustedForm are ingested, validated, and forwarded alongside lead payloads for TCPA record compliance.
Currently Supported vs. Integration Roadmaps
We maintain clear technical transparency. Here is an exact breakdown of currently supported integration mechanisms and capabilities available upon custom setup.
Currently Supported (Production Ready)
Live- •Standard S2S Postbacks: Real-time HTTP GET/POST callbacks with dynamic macro replacement (
{click_id},{payout},{tx_id}). - •Commercial Tracking Interoperability: Direct tracking links configured for Voluum, RedTrack, BeMob, Keitaro, Cake, and Everflow.
- •Lead Ingestion Webhooks: JSON payload delivery into advertiser CRM endpoints with field validation.
- •Automated Duplicate Suppression: Configurable rolling time windows to discard repeated submissions.
Available Upon Custom Integration
Enterprise- •Bespoke Two-Way Ping-Trees: Sub-second auction bid waterfall integration for dynamic lead pricing.
- •Automated Live Call Transfers: Inbound consumer IVR routing to national call centers with agent availability checking.
- •Custom MMP Bi-Directional Sync: Automated daily cohort reconciliation extracts via AppsFlyer or Adjust reporting APIs.
- •Public Self-Serve Developer API: Planned programmatic campaign management endpoints for enterprise partners.
Security & Attribution Protection
We implement strict security hygiene to ensure attribution data cannot be intercepted, tampered with, or fabricated.
All conversion attribution logic is executed on authenticated backend servers, preventing client-side script inspection or injection.
Postback receivers support secret authentication tokens, IP allowlisting, and signature verification to reject unauthorized webhooks.
Tracking parameters and SubID keys are strictly scoped to specific campaign contracts, preventing cross-advertiser data leakage.
Conversion outcomes cannot be modified from the user browser. Any payout adjustments require verified server-side callbacks.
Need Assistance with S2S Integration?
Our technical operations team assists advertisers and publishers with webhook setup, macro mapping, and test conversions.